Data Connects the Customer Experience Journey

In the modern digital world, you can now use factual and deterministic business data to build customer relationships with depth and scale. Dun & Bradstreet is a leader in delivering dynamic business insights to the Oracle CX Suite. Use our data to inform your prospecting, acquisition, engagement, conversion, retention, and growth of your customers. At Dun & Bradstreet, we help you find the truth across all your data silos for better business performance. Contact Us

Audiences at Scale: Fueling Oracle BlueKai

We've mapped more than hundreds of millions of companies and 80 million contacts in the Dun & Bradstreet Data Cloud to 350 million corresponding cookies and mobile device IDs. With 400+ predefined segments, 70+ predictive segments, and custom ABM segments, your ads will better target your B2B audiences. Use our data in Oracle BlueKai to improve your ad reach to the right people, increase brand affinity, and produce qualified leads.

Master Data With Oracle Customer Data Management (CDM)

Oracle CDM consolidates information from across your organization so you can cleanse, standardise, enrich, match, and dedupe your customer information into a master repository of best-version records. Dun & Bradstreet's data is available through Oracle's data enrichment solution and powers Oracle's CDM offering with Live Business Identity data, the Dun & Bradstreet D-U-N-S® Number, firmographic, and corporate hierarchy data for robust customer and prospect profiles.

Oracle Eloqua Data Enrichment

Oracle Account and Contact Enrichment is available in your Oracle Eloqua canvas as a drag and drop element. Add it to your campaigns and get dynamic Dun & Bradstreet information about industries, contact titles, email addresses, and much more. With 124 firmographic data points, you can better segment, message, score, and route leads. Enrich account and lead data to better target prospects and drive higher conversion rates.

Additional Resources

The Stark Difference Between B2C and B2B Advertising Whitepaper

What’s Next for B2B Marketing Magazine

In today’s digital world, data plays a vital role in shaping and driving the most fundamental sales and marketing decisions. See how Master Data, the foundational data elements that allow you to easily share, structure, match, and clean data across systems and processes, is yours for the taking – and the means for delivering amazing customer experiences across sales, marketing and service. View Magazine