Use B2B Data for Customer Segmentation and Targeting

LiveRamp and Dun & Bradstreet have partnered to offer marketers robust B2B data for better customer segmentation and targeting. LiveRamp’s Data Store provides over 1,200 Dun & Bradstreet segments, searchable by keyword, and filtered by permitted use cases. You can view estimated reach and seamlessly distribute audiences directly to the publishers of your choice. Quickly supplement deterministic data with predictive targeting taxonomies to reach users with intent to drive them into your funnel.

B2B Segments in LiveRamp’s Data Store

We’ve mapped more than hundreds of millions of companies and 80 million contacts in the Dun & Bradstreet Data Cloud to more than 350 million corresponding cookies and mobile device IDs. With 700+ determinisitc segments, 195+ predictive segments, and 300+ company name segments, your ads will better target your B2B audiences. When your ads reach the right people at the right organizations, you’ll increase awareness, consideration, preference, and leads.

Reach your audience on social media

Your B2B audience uses social media. Get in front of them with this incredibly engaging medium with Dun & Bradstreet’s B2B dataset. You can now target your product or service across Facebook, Twitter, and LinkedIn, reaching your audience across platform and device – wherever they spend their time. Choose from the 1,200+ pre-defined segments or a custom ABM segment to reach the right users.

TV is now a viable channel for B2B

Reaching your B2B audience on TV was previously cost prohibitive, and not nearly targeted enough. That’s all changing. With Dun & Bradstreet Audience Targeting integrated into LiveRamp, the same deterministic B2B dataset can now be used to power TV campaigns. Get the precision of digital advertising with the reach and richness of television.

Additional Resources

How B2C Marketers Use B2B Data Webinar
3 key factors for successfully engaging your ABM targets

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