The Convergence Of Data Inside Technology
If you don't have a hold of your data and don't know who your customers are, and you don't have the technology to reach them, then you're not going to make much change; you're just going to be cobbling along.
Joining Stacy Greiner on the podcast is Gabie Boko, Global Vice President Digital and Unified Customer Experience Officer of Hewlett Packard Enterprise, where they address the three Ps of marketing: privacy, personalisation and proliferation. Gabie also discusses how buyers’ expectations have changed, the parallels between B2B and B2C and how ultimately, the customer is always at the centre.
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(Please note that this podcast was recorded remotely.)