The Power Of Data For Personalisation And Payments
I think the main thing that's driving company growth is our relentless focus on customer experience from the retailer's perspective, and user experience, from the end user’s perspective.
In this episode of The Power of Data Podcast, Anna Albinsson, International CMO at Dun & Bradstreet is joined by Henrik Ståhl, Engineering Director of the Klarna App at Klarna, where they converse about the drivers around consumer adoption of Buy Now Pay Later (BNPL) models. They also explore the impact of COVID-19 on the retail market and online shopping boom, using data to make a smoother, more personalised online shopping and payment experience, and Klarna’s significant growth.
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(Please note that this podcast was recorded remotely.)