The IRIS Software Group describes how our data helps its Sales & Marketing teams drive growth
We’ve been able to get much better insight into the data that we have, enrich the data that we have and put that into our marketing and into our sales tools, put that data at the hands of marketeers and salespeople
Dave Biley
Dave Biley, Senior Director of Revenue Operations for the IRIS Software Group, describes how he uses Dun & Bradstreet’s solutions throughout the company’s tech stack to better understand and enrich data, which in turn enables the Sales and Marketing teams to drive growth and international expansion.