Customer Obsession Requires a Data-Driven Strategy
A customer-obsessed enterprise relentlessly focuses its strategy, operations, and budget to enhance its knowledge of and engagement with customers. But this transformation can be a challenge for many organizations, impeded by disconnected strategies, innovations, and technology investment. The key to success? Organizations must go beyond customer focused and become customer obsessed.
The transformation to a data-driven, customer-obsessed organization requires more than having the right technologies, well-defined metrics, or even a clear strategy. In February 2017, Dun & Bradstreet commissioned Forrester Consulting to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal. One of the key findings of the Study: The Customer-Obsessed Finance Leader In The Age Of Data is that leaders in customer obsession must master seven key data competencies:
- Business alignment
- Data governance
- Data management leadership
- Data management process
- Data management technology
- Data insights and delivery
- Measurement and metrics
Read the infographic below to learn more about leveraging data expertise and strategic relationships to lead your organization to growth:
