Live Business Identity

Comprehensive and Continually Updated View of Business Entities

Comprehensive Entity Insight
Live Business Identity helps ensure you have the most accurate and up-to-date view of organizations. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique nine-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full life cycle of that business.
duns number

Wide Range of Insights

Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such as the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:
  • Device identifiers and IP addresses for targeted digital marketing
  • Industry profiles for intelligent sales prospecting
  • Contact information for direct customer connection
  • Extensive payment history for better predictability
  • Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.

Contact Data You Can Trust

Dun & Bradstreet contact data goes beyond the basics of phone numbers and email addresses. We help you understand the context of a contact with a more complete picture, not just of the contact, but of the associated business, the people, buying groups, locations, and corporate hierarchies. It’s the picture that a savvy sales team needs in today’s digital world.

Featured Resources

Learn more about the benefits our Live Business Identity brings plus details on our market-leading approach to contact data.

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Create 360-degree view
of every business touch-point for better decision-making and consistent interactions

Improve performance
through revenue acceleration, cost reduction, better management of risk, and digital transformation

Automate processes
for better efficiency

Identify both opportunities and risks
through deeper understanding of customer, supplier, and partner relationships with others (hierarchies, beneficial ownership)